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Analytics and metrics reporting

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A UTM click is not a visit: the sensor I added to fix my analytics was lying too

A UTM click is not a visit: the sensor I added to fix my analytics was lying too

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9 min read
Most layoff notices are small: what 6,644 US WARN notices show about who files and how big

Most layoff notices are small: what 6,644 US WARN notices show about who files and how big

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3 min read
Practical Checklist: Adding AIoT to an Existing Industrial Monitoring Setup

Practical Checklist: Adding AIoT to an Existing Industrial Monitoring Setup

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2 min read
27,013 Short-Link Clicks, and 45% Came From Me

27,013 Short-Link Clicks, and 45% Came From Me

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6 min read
Weekends Are Not Dead. My Data Says They're 10% Better.

Weekends Are Not Dead. My Data Says They're 10% Better.

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4 min read
Analytics that leave a blank instead of guessing

Analytics that leave a blank instead of guessing

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2 min read
Link posts got 1.56x the views on X in week one: the post-age check

Link posts got 1.56x the views on X in week one: the post-age check

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4 min read
What Is Data Lineage, and Why Does It Matter for AI Trust?

What Is Data Lineage, and Why Does It Matter for AI Trust?

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7 min read
We sent 23 AI agents to our website. Most looked human

We sent 23 AI agents to our website. Most looked human

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15 min read
Data apps, defined: levels, principles, and a scorecard builders can actually use

Data apps, defined: levels, principles, and a scorecard builders can actually use

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8 min read
ROAS Is Lying to You: The Marketing Metrics That Reveal Real Profitability

ROAS Is Lying to You: The Marketing Metrics That Reveal Real Profitability

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15 min read
Deduplication does not refund your search result fees

Deduplication does not refund your search result fees

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6 min read
The B2B Conversion Tracking Spec Developers Need Before Marketing Buys More Traffic

The B2B Conversion Tracking Spec Developers Need Before Marketing Buys More Traffic

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6 min read
We Got Tired of Measuring AI Visibility With Just One Citation Score

We Got Tired of Measuring AI Visibility With Just One Citation Score

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2 min read
按关键词搜索供应商报价,结合详情 API 评估商品质量与供货稳定性

按关键词搜索供应商报价,结合详情 API 评估商品质量与供货稳定性

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4 min read
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