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#branding

The strategy and design of cohesive brand identities

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Why Brand Audit Scores Disagree Between Tools, and What the Disagreement Tells You

Why Brand Audit Scores Disagree Between Tools, and What the Disagreement Tells You

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2 min read
Brand Logo File Formats: How to Use Brand Logos Correctly (SVG, PNG, Colours, Sources)

Brand Logo File Formats: How to Use Brand Logos Correctly (SVG, PNG, Colours, Sources)

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3 min read
How to Check a Business Name for Trademark Problems Before You Build the Brand

How to Check a Business Name for Trademark Problems Before You Build the Brand

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11 min read
12 Domain Hack Examples That Work

12 Domain Hack Examples That Work

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4 min read
Turn a Brand Audit Into a Diff: Snapshot Your Homepage Copy Before and After Fixes

Turn a Brand Audit Into a Diff: Snapshot Your Homepage Copy Before and After Fixes

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2 min read
Trademark watching costs $6 to $15 a month per country. Here are the real numbers

Trademark watching costs $6 to $15 a month per country. Here are the real numbers

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3 min read
Updating a Brand Video Library After a Rebrand

Updating a Brand Video Library After a Rebrand

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5 min read
What a URL-Only Brand Audit Can Actually See: Build a Tiny Checker in Python

What a URL-Only Brand Audit Can Actually See: Build a Tiny Checker in Python

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3 min read
Entity Disambiguation for Small Brands: Organization JSON-LD, sameAs and One Honest Sentence

Entity Disambiguation for Small Brands: Organization JSON-LD, sameAs and One Honest Sentence

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2 min read
Brand as Compile-Time Rules: Template Parameterization That Survives Agents

Brand as Compile-Time Rules: Template Parameterization That Survives Agents

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5 min read
Building Better Digital Identities: My Work With Google Knowledge Panels

Building Better Digital Identities: My Work With Google Knowledge Panels

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2 min read
Your Founder's Personal Brand Should Work Like a Bootloader

Your Founder's Personal Brand Should Work Like a Bootloader

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6 min read
Custom Domains Solve Unappealing Default Hosting Subdomain Issue for Unique Online Presence

Custom Domains Solve Unappealing Default Hosting Subdomain Issue for Unique Online Presence

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10 min read
I'm changing my logo

I'm changing my logo

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1 min read
I Rebranded My Free Google Drive Cloner to DriveZap ⚡ — New Logo, Same Free Tool

I Rebranded My Free Google Drive Cloner to DriveZap ⚡ — New Logo, Same Free Tool

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2 min read
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