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Daniel Mercer

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What 1,000 quote sessions taught us about what movers actually ask first

What 1,000 quote sessions taught us about what movers actually ask first

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3 min read
Why we keep every game page under 100KB of our own code

Why we keep every game page under 100KB of our own code

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3 min read
The moving-cost data nobody publishes, so we published ours

The moving-cost data nobody publishes, so we published ours

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3 min read
We stopped counting page views and started counting finished games

We stopped counting page views and started counting finished games

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3 min read
Geocoding 27,854 routes without a paid API

Geocoding 27,854 routes without a paid API

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3 min read
Why we stopped chasing app installs and doubled down on the browser

Why we stopped chasing app installs and doubled down on the browser

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3 min read
What moving-quote abandonment taught us about form design

What moving-quote abandonment taught us about form design

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2 min read
Testing 56,000 browser games on the devices players actually use

Testing 56,000 browser games on the devices players actually use

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2 min read
Estimating moving costs across 47 states with one pricing model

Estimating moving costs across 47 states with one pricing model

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4 min read
Fighting fake download buttons: how we keep a free games portal trustworthy

Fighting fake download buttons: how we keep a free games portal trustworthy

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3 min read
From Census CSV to 27,854 Live Pages: Our Data Pipeline

From Census CSV to 27,854 Live Pages: Our Data Pipeline

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3 min read
56,000 Game Pages, One VM: The Nginx and Caching Setup That Keeps It Alive

56,000 Game Pages, One VM: The Nginx and Caching Setup That Keeps It Alive

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3 min read
What 12 months of moving-cost search data taught us about seasonality

What 12 months of moving-cost search data taught us about seasonality

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2 min read
How we serve 56,000 game pages without a CMS (and why WordPress buckled)

How we serve 56,000 game pages without a CMS (and why WordPress buckled)

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2 min read
Indexing 27,854 near-identical pages without tripping duplicate-content filters

Indexing 27,854 near-identical pages without tripping duplicate-content filters

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3 min read
Automated QA for 56,000 browser games: how we catch broken embeds before players do

Automated QA for 56,000 browser games: how we catch broken embeds before players do

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3 min read
Building a moving quote calculator that actually converts: 6 months of funnel lessons

Building a moving quote calculator that actually converts: 6 months of funnel lessons

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2 min read
How we generate thumbnails for 56,000 browser games without a render farm

How we generate thumbnails for 56,000 browser games without a render farm

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3 min read
Programmatic SEO at 27,854 pages: keeping every route page unique

Programmatic SEO at 27,854 pages: keeping every route page unique

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What 56,000 browser games taught us about discovery

What 56,000 browser games taught us about discovery

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2 min read
Estimating moving costs without an address form: building a privacy-first quote calculator

Estimating moving costs without an address form: building a privacy-first quote calculator

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2 min read
Shipping a 56,000-game portal as a one-person operation: the stack that holds it together

Shipping a 56,000-game portal as a one-person operation: the stack that holds it together

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We rebuilt 27,854 pages and lost 81% of our traffic — a redirect postmortem

We rebuilt 27,854 pages and lost 81% of our traffic — a redirect postmortem

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How we keep 56,000 browser games playable on low-end devices

How we keep 56,000 browser games playable on low-end devices

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How we priced 27,854 moving routes using Census migration data

How we priced 27,854 moving routes using Census migration data

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4 min read
Running a 56,000-game browser portal: what breaks at scale (and what doesn't)

Running a 56,000-game browser portal: what breaks at scale (and what doesn't)

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2 min read
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