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Naver Powerlink quality score: 11 of 17 ad groups flipped from medium high โ€” here's what actually moved them
riversea profile

Naver Powerlink quality score: 11 of 17 ad groups flipped from medium high โ€” here's what actually moved them

#marketing #d2c #paidads #analytics
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2 min read
Adding one field to our CAPI payload moved match rate from 66% to 79% overnight
riversea profile

Adding one field to our CAPI payload moved match rate from 66% to 79% overnight

#marketing #d2c #paidads #analytics
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2 min read
Naver Brand Search shows 5 โ€“9 LTV:CAC and it's the least useful number on my dashboard
riversea profile

Naver Brand Search shows 5 โ€“9 LTV:CAC and it's the least useful number on my dashboard

#marketing #d2c #paidads #analytics
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2 min read
25โ€“35% of our best customers were aging out of retargeting before we ever showed them an ad
riversea profile

25โ€“35% of our best customers were aging out of retargeting before we ever showed them an ad

#marketing #d2c #paidads #analytics
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2 min read
A Merchant Center disapproval wiped 40% of our SKUs the day a 6-week promo launched
riversea profile

A Merchant Center disapproval wiped 40% of our SKUs the day a 6-week promo launched

#marketing #d2c #paidads #analytics
Comments
2 min read
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